Hi, I’m Pelle Sundin.
The B2B SaaS Copywriter.
B2B SaaS marketing is tricky. Not only do you have to set your brand apart in the noisy, crowded, and competitive marketing space.
You must get your highly tailored message in front of the right decision-makers at the right time.
In the SaaS and tech industry, especially B2B, you must exaggerate your efforts to sound human.
It’s tough; the inclination to wear the super technological, buzzwordy hat is strong within B2B.
Many B2B SaaS Copywriters think this is the way to go and keep hammering out stiff, corporate sounding copy that doesn’t convert.
The problem is, they feel comfortable with techy copy — and that’s a huge problem for prospects who aren’t techy.
SaaS companies that thrive have broken through the myriad of buzzwords and robotic copy.
They have found their warmth, their human voice. They have found their ability to personalize their messaging to reach even the most stubborn of B2B buyers.
And to do this, they’ve hired a B2B SaaS Copywriter that gets it.
B2B SaaS Marketer, You’re In Luck.
But as a SaaS marketer, you’re in luck. The sales cycle is often remarkably short compared to other industries.
With the tremendous ease of implementation, businesses are more likely to sign up for a free trial, than say, try out a hundred fork-lift trucks.
It’s a matter of identifying your target audience, fully understanding their process, and make sure your message converts across all channels.
And to do this, you need a B2B SaaS Copywriter who can simplify the prospect’s journey. A copywriter who writes to bring results.
Heads-On Experience In Digital Transformation
In my 7+ years working for Sweden’s largest telecom company, venturing through long and comprehensive digital transformations, I’ve gained critical insight into the key selling points of SaaS.
Both from a manager’s perspective, being included in the transformational journey myself, but also as the hands-on user.
At the core of my services are the two critical elements to writing highly profitable B2B SaaS copy.
The keys of results-driven B2B copy:
- Make it personal
- Simplify the complex
A business journey to find new SaaS to help streamline their operations is often complex. The whole process can feel overwhelming, even for seasoned CIO veterans.
For you to break through the marketing clutter online, your copy needs to speak directly to your prospect, addressing their human side as well as their business side.
And by simplifying the complex, more key decision-makers will be inclined to choose your SaaS.
Securing The Bottom-Line For Global B2B SaaS Brands
I’m a B2B SaaS Copywriter that helps secure the bottom-line for businesses worldwide, with a fast turn-around and conversion-focused mind.
My goal is to increase your marketing results, whether in website copy, landing pages, emails, or articles.
Contact me today — let’s increase your B2B SaaS marketing results.